The Izblog
Discover our blog dedicated to the world of marketplaces! Tips, trends and innovations to optimise your platform and boost your sales. Stay informed with our articles designed to help you make your digital project a success.
Our news
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Why launch an e-commerce site… when you can launch a marketplace?
The question is deliberately provocative, but it was burning our tongues! In 2021 and especially after the “Covid year” spent confined behind our screens, if we draw a column in favor of marketplaces on the left and a column in favor of merchant sites on the right … it becomes really difficult to add lines…
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Generative AI and Its Functionalities
Generative AI is a valuable tool for online merchants who wish to manage and optimize their business. Let’s take a look at these new features.
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Six differences between an e-commerce site and a marketplace
Of the 15 most visited merchant sites in France, 10 are marketplaces. And for many, the marketplace is the natural evolution of e-commerce. But what are the main differences between these platforms? Answers from our Marketplace Insights experts.
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The marketplace model is disrupting B2B… and that’s good news!
There’s been a real shift this year: the volume of online retail in B2B has exceeded that of B2C (Gartner). And this trend is likely to intensify thanks to marketplaces, which represent the best driver of sales among professionals
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Food marketplaces: the key to more responsible consumerism
The retail and food industries have gradually invested in the Marketplace model, which is particularly appropriate when it comes to encouraging more responsible consumption.
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Marketplaces: why UX is twice as important
45% of French people* (almost one in two) leave a website or mobile site after viewing one page. And a single second’s delay in loading leads to a 16% drop in customer satisfaction**.
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Banking & insurance: 3 good reasons to open a B2B marketplace
If you are in this business, you know that intermediation plays a key role in reaching the customer. By opening a marketplace, you can seize this intermediary role rather than leaving it to others.
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Marketplaces: a cornerstone of the circular economy
Circular economy, second-hand markets: in this article, we offer you an update on this alternative and ecological mode of consumption.
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An effective marketplace catalog is both dense and easy to read
Let’s compare the marketplace to a virtual shopping mall. As the operator of the site, you are faced with the same challenges as real estate companies: how to attract the most prestigious brands to your site?